AllThingsBaby, a premium platform for mother and infant products, announced on Friday the opening of its first-ever shop-in-shop within the Mothercare India store at the Palladium Mall in Mumbai.
“From online to offline, we’ve made it simpler for parents to shop our vast selection of iconic Global Brands to their heart’s content.
We believe it is essential for brands to offer customers a convenient and customized purchasing experience, as this is the key to brand loyalty and customer satisfaction.
The Shop-in-Shop will sell international brand cots, highchairs, strollers, car seats, and feeding supplies.
In an effort to get closer to our customers, we also intend to expand our presence at Mothercare locations in other cities, said Tejal Bajla, co-founder of AllThingsBaby.
The shop-in-shop will feature cots, highchairs, carriages, car seats, and feeding essentials from internationally renowned brands such as Stokke, Beaba, Babyzen, and Ergobaby, to name a few.
According to the release, the introduction of this shop-in-shop is a step toward expanding the brand’s omnichannel presence.
Tejal Bajla and Akshay Jalan conceived of All Things Baby in 2019 and founded it in 2019. It is a curated platform for mother and baby products that provides parents in India with some of the finest products from top international and domestic labels.