On May 2, 2023, Mozilla acquired Fakespot, which detects fraudulent reviews and scams.
Online buying relies on user reviews. Customers can write feedback regarding their purchases.
The phony review industry has grown because most sites favor products with reviews over those with fewer or lower ratings.
Fakespot was founded in 2016 to detect false reviews using machine learning. It finds patterns and similarities in reviews.
Most phony reviews are simple. They may be short, copied, from a specific region, and have spelling and grammar errors. These patterns are obvious.
Product and company reviews are graded. Company ratings are the average of Fakespot product ratings, which vary from reliable to unreliable.
Fakespot is acquired by Mozilla.
Web, mobile, and browser extensions offer the service. Service customers have all these possibilities. Mozilla will boost the service.
The company intends to fully integrate the service into its open-source Firefox browser and improve it to include new capabilities.
Mozilla says: “The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic.”
Fakespot functioning as a native Firefox service may be the first step. It would then work automatically without requiring an extension.
Fakespot supports Amazon, eBay, Walmart, Best Buy, and Shopify. Try it on the official website. Paste a product URL into the form on the linked page and press analyze.
Final Words
If Mozilla adds features not supported by extensions or web services, Fakespot in Firefox adds another selling point. Since it only supports a few major shopping sites, the service could benefit from adding more.
Mozilla targets acquisitions to boost its portfolio and revenue. Fakespot might differentiate Firefox from other browsers, making it a strong fit for the corporation.
Do you read reviews before buying online?