media

  • How photos of “flying dresses” got so popular on social media

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    Coyote Hunters Team

    With the vivid blue sky, white walls, and a ruby-colored dress flowing gracefully in the wind, it appears to be a picture perfect for Instagram likes.

    Read More: Flying dress dubai

    Originally taken on the gorgeous Greek island of Santorini, these photographs—known as “flying dress” photos—have since gained popularity in other travel destinations, including Dubai, Tulum, and Italy.

    Though the images appear as though they were shot for a high-end fashion magazine, the photo shoots are actually quite inexpensive and are increasingly available on websites that let users book travel experiences, such as Viator and Klook.

    A Greek island native

    Evgenia Volokitina, who co-founded SantoriniDress with her husband Kirill Babenkov in 2016, is without a doubt the queen of flying dress photos.

    The couple worked as both wedding and portrait photographers, and Babenkov was supposedly working on a shoot in the Dominican Republic when a stylist gave him the idea to recreate the look for tourists by adding a long train to a gown to add more drama.

    They have since grown their company to include Dubai, Italy, and Cuba.

    Since Volokitina and Babenkov used search engine optimization (SEO), which is a technique to stuff a website full of keywords to make it easier to find in a quick Google search, it’s nearly hard to find a flying dress photo online that doesn’t somehow link back to their website or social media profiles.

    However, success has inspired others in other markets to test out a comparable business plan for photography.

    When the coronavirus pandemic struck, she was employed as a wedding planner in Montego Bay, Jamaica, her hometown.

    Rather than following her own travel ambition of staging a flying dress photo shoot in Santorini, she chose to take advantage of the trend back home.

    She was also fortunate. Jamaica has mostly remained open throughout the pandemic, despite a few brief lockdowns and curfews. Hunter was still able to draw clients because travelers from the US and Canada kept coming to Jamaica for vacations.

    Ironically, a good number of her clients were individuals whose vacation plans to Greece had fallen through due to changes or restrictions on travel.

    Inside the action

    Hunter offers everything from the dress itself—which comes in a range of inclusive sizes for women of different body types—to hair, makeup, and styling assistance upon request. Clients who schedule a photo shoot with Her Dress Jamaica, Hunter’s company, get to select from five different photographers based on whose style they like best.

    Whether she owns a wind machine to get the dresses to swirl so dramatically is one of the most frequent questions she receives.

    “We always have an assistant on every shoot,” says Hunter. “After getting our clients ready and getting everything in place, we work with the photographer to schedule a 1, 2, and 3 count. We toss the dress, and he quickly makes the shot.

    These days, flying dresses have transcended solo experiences, just like most trends. Hunter has organized multiple maternity shoots and group photos for up to 14 women wearing various dresses.

    Several analogous photography enterprises have had to devise unique strategies to elevate their game.

    Dresses That Fly Based in the well-known resort town of Tulum, Mexico, the company has extended its product line to include waterproof “flowing dresses” that are ideal for floating in cenotes, the vibrant sinkholes filled with water that are scattered throughout the Yucatan peninsula.

    In order to ensure that the ring photos are equally Instagram-worthy, other businesses can arrange for a proposal to take place mid-shoot or use a drone to capture the images.

    Every flower has a thorn.

    However, there are some things that are difficult for even the most exquisite dress to conceal.

    One of these shoots was done in the California desert by Christina Kumar.

    She tells us, “There were thorns all over my dress because it was in a location with very dense nature, and it was very hot.” The cameraman “had to do a quick rattlesnake check at my standing location.”

    During the shoot, she opted to minimize her movements and let the dramatic dress do the talking.

    Kumar’s shoot went really well, and she was thrilled with the outcome despite the possibility of catastrophe.

    Hunter claims that the unpredictability of Jamaica’s weather is one of the main obstacles to her business. However, models can always wait out the storm in a covered area, and a local photographer accustomed to the weather can quickly take a few stunning images.

  • A Social Media Post: What Is It?

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    Coyote Hunters Team

    Definition of social media posts

    Any brief message or piece of material that is posted on social networking sites like Facebook, Instagram, Twitter, LinkedIn, and others is called a social media post. It takes on many shapes as a result of combining audio files, links, pictures, videos, and text.

    Read More: Posts redes sociais

    Basics of social media material

    The social media world has its own vernacular. To properly comprehend and participate in the social media realm, it’s critical to understand the meaning of phrases that are heavy on jargon.

    We hear the phrase “post” a lot. Many individuals understand this word’s meaning immediately, especially those who work in the social media industry.

    A message posted online by a user on a social network, message board, or comment area is called a social post. A post might be a simple comment, a link to one of your blog posts, or a recent Instagram photo. All things considered, a post is an item of content that can be shared with ease on several social media platforms.

    Remember that not every piece of content belongs on every social networking platform. Sharing entirely separate posts on multiple sites is OK. You could even be able to increase engagement with this.

    The posts on each site are entirely different, for instance, if you compare material from Instagram and Twitter. Instagram is primarily focused on visual material, including photos, videos, Reels, Stories, and carousels, whereas Twitter prefers short-form textual content.

    What is the lesson in this instance? You must adapt your message into forms that are appropriate for each social media platform if you want to improve your reach, engagement, and conversion rates on social media.

    Sorted postings on social media

    Social media posts may take many different forms. You may obtain several iterations of social media material by mixing various forms, media kinds, and themes.

    What is the current count of categories for postings on social media? After all, there are just too many options to list. Even while we are unable to include every post type that exists, we can showcase the most well-liked ones.

    The top ten categories of social media posts are as follows:

    Text Posts: These are the most basic sort of social media material; as the name suggests, they solely comprise text.

    articles with only images: These kind of articles can also include brief, interesting subtitles that enhance the visual content.

    Posts with videos: Compared to other content types, videos on social media are usually brief and intended to engage users more. Due to the growing popularity of this content type, practically all social media platforms have included features and feeds specifically for video postings.

    Link posts: Articles and product sites on the web can benefit greatly from link posts’ ability to increase traffic. material producers can use this kind of material to distribute carefully chosen pieces from other sources or to cross-promote their own online content (news, research, industry news, etc.).

    Live streams: Engaging with viewers in real time can be accomplished through live streaming. In addition to going live to have conversations and respond to viewer inquiries, creators may also use live streaming to provide events, demos, and interviews.

    Posts with interactive elements are intended to promote communication between social media profiles. Interactive content often takes the form of posts that ask other users to intervene, such as polls, quizzes, or questions; giveaways and contests are other examples of interactive content.

    Memes: Memes are used to discuss current events in pop culture and to exchange humorous ideas and opinions. Businesses may use this kind of material to highlight the enjoyable aspects of their business and humanize their brand.

    User-generated content (UGC): Produced by customers, UGC serves as social proof for companies hoping to increase conversions by sharing positive customer reviews.

    Content created with the intention of promoting a company, a particular item, or a service is referred to as a promotional post. Promotional postings may also include links, call-to-actions (CTAs), branded hashtags, and product tags in addition to images and text.

    Posts with educational content: Social media gives marketers a platform to instruct their fans on subjects related to their sector. These articles may be in the form of instructional videos, tutorials, or infographics.

    The advantages of sharing material on social media

    A social media marketing strategy’s social media postings are a crucial component. They enable companies to create a community around their brand and have a significant internet presence.

    The following are the key advantages of having a regular social media presence:

    Increase brand awareness: Posts on social media are an excellent method to make your company more visible online and connect with a larger range of potential clients.

    Boost engagement: By using social media posts, companies may connect with a wider audience, interact with them, and create enduring bonds through messages, comments, and useful content.

    Create leads: By sending users to product pages and other pertinent material, including lead magnets (templates, manuals, e-books, etc.), social media posts help businesses create leads.

    Boost website traffic: You may increase traffic and conversions to your website by including links to it on your social media profiles.

    Practical advice on how to write posts for social media

    When you first begin using social media, there are a few basic practices to take into account.

    The top five social media strategies for companies are as follows:

    Create a hook that will draw the reader in. Your opening statement should be succinct and simple to comprehend, but it should also be engaging enough to draw in the reader.

    Tailor your strategy to each platform: The word limit, picture size, aspect ratio, and hashtag usage are just a few of the guidelines that vary throughout social networking platforms and affect how well posts function.

    Use visual material: The most effective content forms are images and videos. Post as much visual stuff as you can, particularly short videos.

    Produce engaging content: Engage in conversation with your followers by leaving thoughtful comments and asking insightful questions.

    Make use of social media statistics to guide your approach: Keep tabs on the effectiveness of your material to learn important details about what appeals to your target market.

  • How to Become a Media Expert: Eight Strategies for Raising Your Profile

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    Coyote Hunters Team

    In the media, there is a stark gender gap. Not only are women in positions of power frequently the targets of sexist insults, but our voices are also disproportionately left out of important public conversations.

    Read More: Mark Bourrie

    Only 19% of news specialists are women, according to the Women’s Media Center. Less than 25% of OpEd writers are women. On Sunday talk programs, the average ratio of male to female guests is 4-to-1.

    The fact that many women do not present themselves as experts and take the effort to approach media outlets with their work is one of the elements that contributes to this imbalance. Women frequently think that in order to be seen as reliable media sources, they must have more education or expertise. They undervalue the importance of their expertise overall.

    Deciding that your voice matters is the first step towards sharing your skills. You have the ability to lead with compassion and as a cultural healer, influencing the dialogues that bring about change and increase awareness. These pointers can help you establish yourself as a media expert if you are prepared to speak up on the topics that really matter and accept the truth about your power and worth:

    1. What area of expertise do you possess?

    Limit it to a single, distinct subject. Now give three arguments for your subject-matter competence. Pay attention to the most impressive accomplishments and credibility elements. What would the chyron beside your name read if you were on television tonight? Give us a brief summary of who you are. It might be as easy as putting the word expert after your topic.

    2. Which organizations do you belong to?

    Join organizations that are relevant to you. Alternatively, make your own. New projects always pique the curiosity of media outlets. Remember that activism may be a route to knowledge as well. Invest time with groups who share your enthusiasm for the same problems. Make connections and show initiative to assume a leadership role.

    3. Express yourself!

    Make a free speaking offer to your neighborhood. Locate non-profits, businesses, or business associations in your area, and explain to them how your presentation may help their employees or clientele. Take a video of yourself and utilize the experience to get more employment. Don’t forget to request recommendations for more possible places. One step in developing a paid speaking career is to do this.

    4. Write about your areas of expertise.

    Launch a blog with an emphasis on your particular niche. Alternatively, ask a member of your network whether you may submit a guest article. With an issue-focused blog, you may begin modestly and work your way up to greater prominence. Reach out to bloggers and offer yourself as a source. You can approach more prestigious websites and submit an article once you’ve gained some experience and writing examples. To establish your media brand and boost your reputation, provide links to your pieces on your website.

    5. Create a list of regional media outlets.

    Find out what local reporters cover and who covers it. Establish connections with journalists who are curious about your area of expertise. Accessing local and regional news sources is typically simpler. By doing this, you will get the credibility you need to finally contact national news forums. Speaking on a tiny online radio program or for local newspapers will help you gain composure and confidence.

    6. Construct a compelling pitch.

    Select a hot topic for current events in your industry. Briefly summarize your argument, establish your credibility, and show yourself as an authority. Provide the reporter or producer with three succinct talking points to help them understand your message. Including a recent research, current affairs, or human interest component is beneficial. In your pitch, respond to the following queries: Why you? Why this time? What now? Make it very evident what is at risk. Don’t forget to set yourself apart from other coverage by saying something like, “The New York Times covered this, but here’s what they didn’t cover.”

    7. Use social media to build genuine communities.

    Create a Facebook profile of your own and connect with other online advocates for the same cause. People are not interested in being sold anything. They desire to participate in and add to an insightful conversation. Promote more than just yourself. Provide your followers with insightful and timely material, and concentrate on how you can motivate the entire community to take up your chosen cause.

    8. Look for media leads from sources.

    Make an application for a be included in an expert database like ExpertClick or SheSource. You may create and distribute your own news releases using PR Web. PR Leads provides a monthly membership service that allows requests from journalists and media outlets to be forwarded to your email address. The OpEd Project offers advice and training for writing comments, and Help A Reporter Out (HARO) is a free resource for locating leads that are urgent.

    Try to rediscover your reasons for being enthusiastic about your chosen subject if you are feeling afraid or resistant to approaching the media. You will notice results if you make a commitment to building your media platform one step at a time.

    Remain tenacious. You are worthy of being acknowledged.

    “When I dare to be powerful, to use my strength in service of my vision, then it becomes less and less important whether I am afraid,” feminist author Audre Lorde once stated.

  • How To Become A Media Expert: 8 Ways to Amplify Your Voice

    ·

    Coyote Hunters Team

    In the media, there is a stark gender gap. Not only are women in positions of power frequently the targets of sexist insults, but our voices are also disproportionately left out of important public conversations.

    Read More: mark bourrie

    Only 19% of news specialists are women, according to the Women’s Media Center. Less than 25% of OpEd writers are women. On Sunday talk programs, the average ratio of male to female guests is 4-to-1.

    The fact that many women do not present themselves as experts and take the effort to approach media outlets with their work is one of the elements that contributes to this imbalance. Women frequently think that in order to be seen as reliable media sources, they must have more education or expertise. They undervalue the importance of their expertise overall.

    Deciding that your voice matters is the first step towards sharing your skills. You have the ability to lead with compassion and as a cultural healer, influencing the dialogues that bring about change and increase awareness. These pointers can help you establish yourself as a media expert if you are prepared to speak up on the topics that really matter and accept the truth about your power and worth:

    1. What area of expertise do you possess?

    Limit it to a single, distinct subject. Now give three arguments for your subject-matter competence. Pay attention to the most impressive accomplishments and credibility elements. What would the chyron beside your name read if you were on television tonight? Give us a brief summary of who you are. It might be as easy as putting the word expert after your topic.

    2. Which organizations do you belong to?

    Join organizations that are relevant to you. Alternatively, make your own. New projects always pique the curiosity of media outlets. Remember that activism may be a route to knowledge as well. Invest time with groups who share your enthusiasm for the same problems. Make connections and show initiative to assume a leadership role.

    3. Express yourself!

    Make a free speaking offer to your neighborhood. Locate non-profits, businesses, or business associations in your area, and explain to them how your presentation may help their employees or clientele. Take a video of yourself and utilize the experience to get more employment. Don’t forget to request recommendations for more possible places. One step in developing a paid speaking career is to do this.

    4. Write about your areas of expertise.

    Launch a blog with an emphasis on your particular niche. Alternatively, ask a member of your network whether you may submit a guest article. With an issue-focused blog, you may begin modestly and work your way up to greater prominence. Reach out to bloggers and offer yourself as a source. You can approach more prestigious websites and submit an article once you’ve gained some experience and writing examples. To establish your media brand and boost your reputation, provide links to your pieces on your website.

    5. Create a list of regional media outlets.

    Find out what local reporters cover and who covers it. Establish connections with journalists who are curious about your area of expertise. Accessing local and regional news sources is typically simpler. By doing this, you will get the credibility you need to finally contact national news forums. Speaking on a tiny online radio program or for local newspapers will help you gain composure and confidence.

    6. Construct a compelling pitch.

    Select a hot topic for current events in your industry. Briefly summarize your argument, establish your credibility, and show yourself as an authority. Provide the reporter or producer with three succinct talking points to help them understand your message. Including a recent research, current affairs, or human interest component is beneficial. In your pitch, respond to the following queries: Why you? Why this time? What now? Make it very evident what is at risk. Don’t forget to set yourself apart from other coverage by saying something like, “The New York Times covered this, but here’s what they didn’t cover.”

    7. Use social media to build genuine communities.

    Create a Facebook profile of your own and connect with other online advocates for the same cause. People are not interested in being sold anything. They desire to participate in and add to an insightful conversation. Promote more than just yourself. Provide your followers with insightful and timely material, and concentrate on how you can motivate the entire community to take up your chosen cause.

    8. Look for media leads from sources.

    Make an application for a be included in an expert database like ExpertClick or SheSource. You may create and distribute your own news releases using PR Web. PR Leads provides a monthly membership service that allows requests from journalists and media outlets to be forwarded to your email address. The OpEd Project offers advice and training for writing comments, and Help A Reporter Out (HARO) is a free resource for locating leads that are urgent.

    Try to rediscover your reasons for being enthusiastic about your chosen subject if you are feeling afraid or resistant to approaching the media. You will notice results if you make a commitment to building your media platform one step at a time.

    Remain tenacious. You are worthy of being acknowledged.

    “When I dare to be powerful, to use my strength in service of my vision, then it becomes less and less important whether I am afraid,” feminist author Audre Lorde once stated.