Temu Launches In Europe 2023

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Rapidly expanding Chinese purchasing app Temu has launched in the United Kingdom and five other European nations as part of its accelerated international expansion.

On Monday, the platform also launched in France, Italy, Germany, the Netherlands, and Spain, where it is currently conducting inaugural sales.

Temu is the international sibling site of Pinduoduo, which operates in China and is owned by PDD.

According to Sensor Tower, the app has topped the US app download rankings since January, with a 45 percent increase in downloads and a 20 percent increase in its daily active user base on the day it launched Super Bowl advertisements in February.

International expansion

Temu now operates in a total of ten countries, having only launched in the United States in September of last year.

It debuted in Canada, Australia, and New Zealand earlier this year.

According to Bloomberg Second Measure, Shein, another China-based budget purchasing app, accounted for fifty percent of all fast-fashion sales in the United States as of November, well ahead of brands such as H&M with sixteen percent and Zara with thirteen percent.

While Shein was founded in China, its current headquarters are in Singapore. However, both Shein and Temu source the majority of their products from China and distribute them directly to US customers.

Official concern

Alongside TikTok, the US government is increasing its scrutiny of shopping applications due to alleged data security concerns.

In a report released earlier this month, the US-China Economic and Security Review Commission (USCC), a congressional advisory body, singled out Shein and Temu for criticism regarding their collection of user data and other issues.

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