Finding a new local dive center to purchase equipment, enroll in classes, and have equipment serviced is a significant choice for any diver, whether they are a beginner diver or have moved. We should attempt to examine what customers genuinely desire before attempting to determine what makes one diving facility superior to another. From the coffee their favorite barista makes to the customer service they receive from the big businesses they are devoted to, it can be found in any business or industry.
We decided to take this post to the next level, personalize it, and really ask the divers we encounter with, “What are you looking for in a dive center?” after conducting research by searching for “what do customers want” on Google and reading a lot of generic articles.
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It should come as no surprise that the reactions we discovered online reflected those of the divers.
Trust and Personalized Customer Service
You desire to be looked after. Instead of focusing on their bottom dollar, you want your dive shop to take the time to select the mask that is perfect for you. Along with creating fantastic divers who want to have fun, they also make sure you are treated like a valued client.
Additionally, divers want a personalized experience. Indeed, we shop online for a lot of items, but would you really want to go online and get something that is $10.00 less expensive only to brag about being a great deal hunter? Consider value rather than price.
Look for a diving center with staff that can cover warranty information, provide a hands-on demonstration of how to use a product, and maintain them when necessary, in addition to presenting the advantages of a particular item.
Gaining trust takes time. Trust must be won daily, yet it can be destroyed in an instant. You are already in excellent hands if you like doing business with someone because they consistently build confidence in their statements or products.
Maintain a Connection After the Sale
Look, unless you have a scuba certification, it’s likely that you become a diver because you want to go underwater and have an incredible experience that very few other people can. Look for a diving shop that hosts activities, plans excursions, and takes environmental responsibility seriously. In addition to offering you the chance to dive in the most amazing locations and meet like-minded individuals, a diving center that does this also hosts environmental cleanup events because, well, it’s fulfilling.
These kind of events are typically hosted by inclusive diving centers that share the idea of “let’s get people together and have fun.” Who wouldn’t want to participate in that?
Numerous dive shops even offer dive clubs where members gather once a month for pizza and a guest speaker who discusses diving-related subjects like underwater photography, diving in the Galapagos, or the basics of technical diving.
Most divers prefer to work with a diving facility that provides some, if not all, of these events and curriculums outside of the buyer/seller relationship, but you have the choice of how engaged you want to be.
Advancing Ongoing Education
The goal of a diving facility that promotes continuous education is to improve competent divers via instruction. Whether they decide to enroll in a specialized course or not, divers have said that they always feel that their connections with these dive shops are stronger than those with an emphasis on the Open Water class, equipment sales, and then “Adios.”
You could have had a Dive Master helping your SDI Open Water Instructor if you have already completed your training. Often, that DM used to be just a diver like you. They became certified because they wanted to dive with exotic creatures in far-flung locations and blow bubbles underwater. It’s common to want to know more about our passions and interests. Our goal is to develop personally. The DM most likely began working in the same store, rose through the ranks, and occasionally offers assistance. That is a positive indication of a diving center that values hard effort, education, and client loyalty; they must be doing something right.
It’s OK that people choose to deal with diving centers for a variety of different reasons, such as pricing, location, ease of conducting business, and convenience. Some divers want a business-only connection. However, if you want to be a part of a community and are not content with simply saying, “That’ll be $49.95… thank you,” seek for a dive center that provides that. Look for a dive center that treats you like a member of their community, prioritizes excellent customer service whether you are there to buy something or have your equipment serviced, provides group excursions and events that you can attend whenever it’s convenient for you, and places a strong emphasis on the development and training of its patrons. It’s not always simple to locate a fantastic diving center, but it doesn’t have to be hard either. If you find these things, you’re in the proper place.